E-Commerce  Search
(starting point Forrester Research modified by McGuinness)
uAsk Queries
u   - multiple search interfaces (surgical shoppers, advice seekers, window shoppers)
u   - set user expectations (interactive query refinement)
u   - anticipate anomalies
uGet Answers
u   - basic information (multiple sorts, filtering, structuring)
u   - modify results (user defined parameters for refining, user profile info, narrow query, broaden query, disambiguate query)
u   - suggest alternatives (suggest other comparable products even from competitor’s sites)
uMake Decisions
u   - manipulate results (enable side by side comparison)
u   - dive deeper (provide additional info, multimedia, other views)
u   - take action (buy)
u