Ontologies
and importance to E-Commerce
Simple ontologies
(taxonomies) provide:
uControlled shared vocabulary (search engines, authors,
users, databases, programs/agents all speak same language)
uSite Organization and Navigation Support
uExpectation setting
(left side of many web pages)
u“Umbrella” Upper Level Structures (for extension)
uBrowsing support (tagged structures such as
Yahoo!)
uSearch support (query expansion approaches such as FindUR, e-Cyc)
uSense disambiguation