From: 范俊 (fanjun868@163.com)
Date: 07/21/05
The 7th Shanghai International Advertising New Technology, New Equipment, New Material, New Media Exhibition
】Market Outlook
To the great attention of people, "The 7th Shanghai International Advertising New Technology, New Equipment,
New Material, New Media Exhibition" is scheduled to take place at Shanghai Everbright Convention & Exhibition
Center from December 19-21, 2005. Under the sponsorship and great supports from all ranks of the advertising
authorities, "Shanghai International Advertising Four New Exhibition" has been successfully held for six times. It has
a far-reaching influence upon the advertising industry and won a good reputation for its large scale, high standards,
numerous exhibitors and novel exhibits.
】Event Review
"The 6th Shanghai International Advertising Four New Exhibition" was held at Shanghai Everbright Convention &
Exhibition Center from December 13-15, 2004. 365 manufacturers and trade agencies from USA, Japan, China
Taiwan, Hong Kong, Singapore, Germany, France, South Korea, among other countries and areas, participated in the
exhibition. The total show area covered 12,000 square meters. Many technical seminars were held and appealed to a
great number of visitors. 89% of the exhibitors were satisfied with the exhibition and more than 78% of them
intended to go on participating in the next exhibition.
More than 72,000 visitors both domestic and overseas were present in the exhibition, whose attendance is 3 times
that of the last exhibition (26,000 visitors). Most of visitors were professionals.
According to the statistics of "The 6th Shanghai International Advertising Four New Exhibition 2004", 75% of the
visitors came from the following sources: enterprises of graphic composition, advertising agency, creation design and
production; advertising equipment suppliers, agents, sales distributors, import & export companies; industrial
authorities, associations and societies; enterprises engaged in display, photography, labeling, neon-sign making,
multimedia, ink-jet painting, portrait, engraving, gift making, etc. 28% of the visitors came from colleges and
universities, research institutes, embassies in China, representative offices, and chambers of commerce, and trade
promotion institutions, etc.
】Event Profile
Move-in: December 17-18, 2005
Show Time: December 19-21, 2005
Move-out: December 21, 2005 (3:00 p.m.)
Venue: Shanghai Everbright Convention & Exhibition Center
Approver: Ministry of Science and Technology of People's Republic of China
Sponsors: China National Advertising Association for Foreign Economic Relations and Trade
Shanghai Science and Technology Development and Exchange Center
Shanghai Light Printing Industry Association
Beijing Foreign Scientific and Technological Exchange Center
International Advertising Magazine
Supporters: International Advertising, China Advertising, Modern Advertising, Advertising Pointer, Professional
Advertising, Advertising World, Ad. Express, Shangbang Advertising, Visual Advertising, 360 Huicong Network,
Chinese and Overseas Expo, Advertising Products & Production, Printing & Advertising Business Information,
Jindian Advertising, Advertiser, AD Men, China Advertising Network, China Advertising Club, China Ad Network,
Northeast Ad Network, Ad Trade Network, AdW3 Network, China Advertising Equipment and Material Network,
Longzhimei Network, Exhibition Marketing Network.
Undertaker: Shanghai Shixin Exhibition Service Co., Ltd.
】Scope of Exhibits:
1. Advertising production systems:Advertising production technology and equipment, computer ink-jet systems and
equipment, ink-jet printing technology and equipment, electrostatic imaging equipment, computer engraving and
carving systems, ad lighting equipment, and various signs and lightboxes;
2. Advertising materials and supplies:
Advertising consumables, lightbox posters, advertising adhesive materials, stickers, lightbox cloth, and various
printing materials;
3. Advertising design:
Advertising design software, CAD technology and equipment, sign design and production, and construction services.
4. Public Advertising media:
TV media, radio media, printing media, Internet media, and outdoor advertising media.
5. Multimedia technology and equipment:
Multimedia advertising design and production technology and equipment; multimedia electronic publishing systems;
multimedia production technology and equipment; multimedia electronic design systems and equipment; multimedia
electronic workstations; CAD systems and equipment; multimedia computers, CD-ROMs, software; computer
workstations, fonts, databases, electronic displaying equipment, network multimedia service, professional magazines,
books and other publications;
6. Exhibition & displaying media:
Exhibition and showcasing partitions, aluminum combined systems, POP displays, sign displays, portable exhibition
apparatus, decoration apparatus and supplies, and exhibition services, etc.
7. Indoor/Outdoor media promotion:
Various indoor/outdoor media production technology, equipment, media, and materials, various lightboxes,
advertising signs, electronic screens (including all types of outdoor electronic advertising media) in airports,
railway/bus stations, ports, metros, buildings, squares, and other advertising areas; inflatable advertising models,
various outdoor lightings, shop window lighting, and other professional lighting equipment and lighting projects, and
lighting equipment, etc.
8. Advertising photographic technology and equipment:
Advertising photographic technology, equipment and apparatus; advertising stereographic technology, cameras and
equipment; optics and lens; photographic lighting equipment and apparatus; film processing device, apparatus and
materials; digital and electronic cameras; films and softcopies;
9. Large screen display and application equipment:
Large screen projectors; large screen color TVs (high-resolution, multi-picture, multimedia, image & digital
televisions); large screen CDT& LED display devices, monitors, related equipment and supplies; plasma LED
display devices and display screens; organic electroluminescence flat panels (EL), electroluminescent display (FED),
vacuum fluorescent displays (VFD); electrophoretic display (EPD) and a variety of light-valve display devices; TV
screen walls and program composition technology and equipment.
】Organization & Promotion:
Advertising Publicity: The organizers will go through a variety of channels to make promotion and publicity in full
directions at home and abroad. The exhibition advertisements are to be published on the Internet and more than 40
major magazines at home and abroad, such as China Advertising, Modern Advertising, International Advertising,
Professional Advertising, Inkjet Printing & Engraving, Advertising World, Ad. Express, Shangbang Advertising,
Visual Advertising, Advertising Products & Production, Printing & Advertising Business Information, Chinese and
Overseas Expo, Jindian Advertising, Advertiser, AD Men, China Advertising Network, China Ad Network, and
Xietong Network, etc.
Exhibition Promotion: A full coverage of the event will be conducted through the major media of newspapers,
magazines, radio stations, TV stations at home and abroad, such as Jie Fang Daily, Wen Hui Daily, Xinmin Evening
News, News Post, Youth Daily, Lao Dong Daily, Shanghai Business News, China Package News, Hong Kong Ta
Kung Pao, Hong Kong Wen Wei Po, Hong Kong Business News, and Shanghai TV Station, Shanghai Oriental TV
Station, Shanghai Satellite TV Station, and some other media.
Exhibition Materials: Letters of invitations, admission tickets, exhibition catalogues, exhibitor's guide, newspaper
special columns, advertising publication, material bags, etc. are to be printed and sent out by the organizers to the
related professionals thus inviting them to be present.
More than 150,000 professionals will be invited by the organizers by means of the database and customer network in
collaboration with the administrative authorities of advertising industry, associations, societies, professional
publishers, and supporters from the domestic and overseas to pay visits to the event, and conduct technical
exchanges,
business negotiations and purchases on the site.
Sources of Audience: Administrative authorities of the advertising industry, large-and-middle sized state enterprises,
three types of foreign invested enterprises, private proprietors, foreign representative offices, advertising agencies,
distributors, clients, purchasers, and media users of radio, television, newspapers, magazines and publication
institutes, and traders from the advertising and printing industry at home and abroad.
During the exhibition, the Organizing Committee will arrange for many technical seminars to conduct international
technology and trade exchanges, product presentations and promotions. All enterprises can make applications to host
their own seminars. They must select their exchange topics and submit them to the Organizing Committee with the
Application Form for the earlier arrangement of seminar locations and equipment, and for the organization of the
professional audience.
Each seminar is limited within 2 hours and charged for RMB 5,800. Each participator should mail the seminar
synopsis to the Organizing Committee in advance.
】Participation Fees
Standard booths with 9㎡:
Each standard booth consists of 9㎡show space, partitions with 2.5m in height, 1 bilingual fascia board, 1 desk and 2
chairs, 220V power socket, 2 spotlights. The booth is floored with the carpet in full.
Domestic businesses: RMB 6,800/Booth (3m × 3m)
Three types of foreign-invested enterprises (cooperative enterprises, joint ventures and sole proprietor enterprises):
RMB 13,000/Booth (3m × 3m)
Overseas Businesses: USD 2,800/Booth (3m × 3m)
Indoor Raw Space with minimum 36㎡:
Each raw space is to be rented with minimum 36 ㎡, including a show space, security and cleaning service.
Domestic businesses: RMB700/㎡
Three types of foreign-invested enterprises: RMB 1,200/㎡
Overseas businesses: USD 280/㎡
Services free of charge:
Printing a 100-character/words profile in the Expo Publication
Providing regular cleaning and 24-hour security services on the site Providing admission tickets and letters of
invitation to the exhibitors for their customers
】Advertising in the Expo Publication:
Page Price (RMB) Page Price (RMB)
Front cover 25,000 Colored full page 6,000
Back cover 20,000 Fly page 15,000
Inside front 15,000 Black-and-white full page 3,000
Inside back 10,000 Literal full page 2,000
Note: The deadline for confirming the publication: October 20, 2005. Film standard size: 210 × 285 mm. Each
advertisement to be published shall conform to the related State regulations and rules.
】Other Advertisements:
Item Price (RMB) Item Price (RMB)
Invitation cards 3,800/10,000 Pieces Banners 2,000/Expo
Outdoor balloons 1,000/ Day Inflated arches 2,000/ Day
Admission tickets 3,000/10,000 Pieces
Invitation cards and admission tickets are required to be printed with minimum 30,000 pieces.
】Procedures:
Fill out the Application Form and submit it by mail or fax to the Organizing Committee;
Make the fees payable in full or 50% as deposit by telegraphic transfer or in person to the Organizing Committee
within 10 days after application. The balance of the fees shall be settled prior to October 20, 2005;
The allocation of booths is on a basis of "first-come-first-served". For a booth with 2 facades, a 20% surcharge will
be levied;
After remittance of all the fees, the exhibitor shall send the stub of bank transfer to the Organizing Committee by fax;
Upon receipt of the booth fees, the Organizing Committee will send a copy of Exhibitor's Manual to the exhibitor
prior to October 20, 2005.
In case an applicant fails to effect the down payment within 10 days, the Organizing Committee shall deem the
applicant waiving the reservation and shall not keep the reserved booth. Applicants who apply for participation after
October 20, 2005 shall effect a lump sum payment.
】Participation Method:
For the purpose of application, please fill out the Application Form & Agreement, stamp with the official seal and fax
to:
Shanghai Shixin Exhibition Service Co., Ltd.
Add: Rm. 1905, Block E, Shanghai Everbright Convention & Exhibition Center, 82 Caobao Road, Shanghai, P. R.
China
Post Code: 200235
Tel: +86-21-34140686, 34140106
Fax: +86-21-34140106 ext. 8018
http://www.sxggz.com
E-mail: fanjun868@163.com
Contact person: fan jun
Mobile:13816437609
2005第七届上海国际广告新技术、新设备、新材料、新媒体展览会
组委会招商处：
上海世新展览服务有限公司
地 址：上海市漕宝路82号光大会展中心E座1905室
邮 编：200235
电 话：+86-21-34140686
传 真：+86-21-34140106-8018
http://www.sxggz.com
E-mail：fanjun868@163.com
联系人:范 俊 先生
手 机13816437609
】市场展望
倍受瞩目的"2005第七届上海国际广告新技术、新设备、新材料、新媒体展览会"将于2005年12月19日-12
月21日在上海光大会展中心隆重举行，作为广告行业各权威部门全力支持与主办的"中国上海国际广告四新
展"已成功举办六届，以其规模大、专业水准高、参展厂商多、展出产品新而在业界影响深远、声誉卓著。
】展会回顾
"2004第六届上海国际广告四新展"于2004年12月13日-15日在上海光大会展中心举办，有来自美国、日本、
中国台湾省、香港、新加坡、德国、法国、韩国的海外企业与国内各大知名企业365家厂商与代理参展，展
出面积12000m2,展会期间举办了多场技术交流会，场场爆满,89%以上参展商对本届展会表示满意，78%以上
表示会继续参加下届展会；
来自国内外7.2万名观众光临展会，较上届2.6万人次增加了近3倍，其中尤以专业人士居多；
从"2004第六届上海国际广告四新展"统计数据显示，75%观众来自各图文制作、广告代理、创意设计各类广
告设备供应商、代理商、经销商、进出口公司等行业主管部门、协会、学会从事展示、影像、标牌制作、霓
虹灯制作、多媒体、喷绘、写真、雕刻、礼品制作等单位，28%来自各大专院校、科研院所、各国驻华使馆、
商务机构、商会、贸易促进机构等；
】展览会一览
布展时间：2005年12月17-18日
展览时间：2005年12月19-21日
撤展时间：2005年12月21日(下午3：00)
展览地点: 上海光大会展中心
批准单位:中华人民共和国科学技术部
主办单位：
中国对外经济贸易广告协会
上海科学技术开发交流中心
上海轻印刷行业协会
北京对外科学技术交流中心
<<国际广告>>杂志社
支持单位：《中国广告》、《现代广告》、《国际广告》、《译商广告》、《专业广告》、《喷绘与雕刻》、
《广告世界》、《广告直通车》、《尚邦广告》、《视觉广告》、360慧聪网、《中外展览》、
《广告制品与制作》、《印广商情》、《金点广告》、《广告主》、《广告人》、中华广告网、
中国广告俱乐部、中国广告网、东北广告网、广告交易网、完全广告网
承办单位：上海世新展览服务有限公司
】展品范围
1．广告制作系统：
广告制作技术及设备、电脑喷绘系统及设备、喷绘打印技术设备、静电写真设备、电脑
雕刻及刻绘系统、广告照明设备、各种看板灯箱；
2．广告材料及物料：
广告耗材、灯箱贴片、各种广告胶贴、即时贴、灯箱布、各种印制材料；
3．广告设计：
广告设计软件、计算机辅助设计技术及设备、标牌设计制作、工程服务。
4．公共广告媒体：
电视媒体、电波媒体、印刷媒体、网络媒体、户外广告媒体。
5. 多媒体技术设备：
多媒体广告设计制作技术及设备;多媒体电子出版系统;多媒体制作技术及其设备；多媒体电子设计系统及其设
备；多媒体电子工作站；CAD系统及其设备；多媒体电脑、光碟、软件；电脑工作站、字库、数据库、电子
显示设备、网络多媒体服务、专业杂志书刊；
6．展览展示媒体：
展览、展览用围板、铝合金组合系统、POP成型展示、标牌展示便携式展览器材、装潢
器材、展览服务等；
7．户内外媒体推广范围
各种户内外广告媒体制作技术、设备、介质与材料、各种灯箱、广告牌、电子屏（包含所有电子类户外广告
媒体）、机场、车站、码头、地铁、楼宇、广场等广告阵地、充气物造型广告气摸、各类户外灯光照明、橱窗
灯光等专业灯光照明设备及灯光工程照明设备等;
8．广告摄影技术及设备：
广告专业摄影技术、设备、器材；广告立体摄影技术、相机设备；光学透镜、镜头、摄
影灯光设备、器材；洗印设备、器材、材料；数码、电子相机；胶卷、软片；
9．大屏幕显示及应用设备
大屏幕投影机；大屏幕彩色电视机（高清晰、多画面、多媒体、图文及数字电视）
大屏幕（CDT、LED）显示器、监视器及相关设备器材；等离子体（LED）显示器及显示屏；有机电致发光
平板（EL）、场致发光显示（FED）、真空银光显示（VFD）、电泳显示（EPD）和各种光阀显示设备；电视幕
墙及程式制作技术设备
】专业观众的组织与推广
广告宣传：主办单位将多渠道，全方位对本届展览会作海内外宣传，促销。
展览广告：在国际互联网上宣传，在《中国广告》、《现代广告》、《国际广告》、《专业广告》、《噴绘与雕刻》、
《广告世界》、《广告直通车》、《尚邦广告》、《视觉广告》、《广告制品与制作》、《印广商情》、《中外展览》、
《金点广告》、《广告主》、《广告人》、中华广告网、中国广告网、协通网等四十多家国内外知名广告杂志上刊
登广告。
展览宣传：在重要的国内外报刊和电台、电视台，例如解放日报、文汇报、新民晚报、新闻报、青年报、劳
动报、上海商报、中国包装报、香港大公报、香港文汇报、香港商报以及上海电台、东方电台、上海卫视等
传播媒体上对本届展览会作全方位的宣传报道。
展览资料：主办单位将印制邀请函、门票、展览会刊、参观指南、报刊专 刊、广告专刊、资料袋等众多资料
分发，寄送给有关专业人士， 邀请参观。 观众组织
主办单位会同广告行业管理部门、相关协会、学会、专业杂志、海内外支持单位，利用数据库及客户网络邀
请超过15万多专业人士前来参观、交流、洽谈、交易。
观众来源：广告主管部门、大中型国营企业、三资企业、私营业主、外商办事处、广告主、经销商、专业用
户、买家、广播、电视、电台、报刊、杂志及出版社用户、海内外广告印刷界贸易商。
】技术交流讲座
展览会期间主办单位将组织多场技术交流会,以开展国际技术、经贸交流,宣传、介绍产品。各单位均可报名申
请举办,请自定交流主题,并与参展报名表一并报组织单位,以便及早安排交流场地和设施,并安排专业组织听
众。
交流会每场限定2小时,收费5800元。请提前将交流内容概要寄往组织单位。
】参展费用
9m2标准展位收费（包括:展出场地，2.5m高壁板，一条中英文楣板，洽谈桌一张、二把椅子、220V电源插
座、射灯二支、展位内满铺地毯）：
A区:
国内企业：RMB7800元/个（3mx3m）
外资企业：RMB13000元/个（3mx3m）
国外企业：USD2800元/个（3mx3m）
B区:
国内企业：RMB6800元/个（3mx3m）
外资企业：RMB10000元/个（3mx3m）
国外企业：USD2500元/个（3mx3m）
室内光地收费（最少租用36m2、包括：展出场地、保安、清洁服务）：
A区: 国内企业：800元RMB/m2 外资企业：1200元RMB/m2 国外企业：280美金/m2
B区: 国内企业：700元RMB/m2 外资企业：1000元RMB/m2 国外企业：250美金/m2
免费提供服务：在会刊上刊登100字中文简介，定期展场清洁及24小时场馆保卫
提供入场券及请柬供参展商邀请客户使用
】会刊广告:
广告种类 金额（人民币） 广告种类 金额（人民币）
封 面 25000元 彩色整版 6000元
封 底 20000元 扉 页 15000元
封 二 15000元 黑白整版 3000元
封 三 10000元 文字整版 2000元
认刊截止时间：2005年10月20日，菲林尺寸：210X285mm刊登广告需符合国家有关规定。
】其它广告:
广告种类 金额（人民币） 广告种类 金额（人民币）
请 柬 3800元/万 条 幅 2000元/展期
空飘气球 1000元/天 充气拱门 5000元/展期
入 场 券 3000元/万 （注请柬、入场券3万张起印）
】参展程序
填写参展申请表邮寄或传真至组织单位；
申请展位10日内将参展费用[50%订金或全款]电汇或交至组织单位，余款2005年10月20日前付清；
展位顺序分配原则："先申请，先付款，先安排",双面开口展位加收20%费用；
参展商在汇出各项费用后，请将银行汇款单传真至组织单位；
组织单位在收到展台费用后，将于2005年10月20日前寄《参展手册》给参展商；
若十日内未付定金，主办单位将视其放弃参展，不予保留其展位。10月20日后参展的单位，须全额付清参
展费用;
】参展办法
贵单位欲报名参展，请填妥(参展申请及合同表)，加盖公章后邮寄或传真至：
上海世新展览服务有限公司
地 址：上海市漕宝路82号光大会展中心E座1905室
邮 编：200235
电 话：+86-21-34140686 34140106
传 真：+86-21-34140106-8018
http://www.sxggz.com
E-mail：fanjun868@163.com
联系人:范 俊 先生
手 机13816437609
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