From: Pat Hayes (phayes@ai.uwf.edu)
Date: 04/03/02
>ASSERTION: Some folks, who go to www.daml.org to be convinced they >should start using DAML+OIL, are not finding the right kind of material >to convince them. > >I base this statement on recent experience. SRI has an integrator role >in DARPA's BioSPICE program. Part of this program's mission is to >promote interoperation of data and software components used in >biological research. Program participants are currently considering >issues about ontologies and languages for use in exchanging data. Some >of them are interested in learning about DAML, and have visited the Web >site. But they are not coming away with a clear picture of why they >should use DAML, as opposed to crafting some data exchange standards >using (just) XML. Well, good point. Why SHOULD they be using DAML rather than crafting some data exchange standards using XML? Can you answer that question? I can't. >My claim is that (believe it or not) the answer to their question ("why >should I use DAML+OIL") is not clearly stated anywhere on the Web site, >or if it is, it's not easily found. ***What I think is needed is >something like a technical white paper of the sort that technical >companies typically make available on their Web sites, the main purpose >of which is to state the attractive features and advantages of their >technology, in a way that resonates with the audience of potential >customers.*** > >I'm not finding much like that on www.daml.org. The closest thing is >perhaps the Scientific American article, which is great, but not at the >right level for these potential "customers". (It's a good start, but to >"make the sell", something less visionary is needed, which talks about >the pragmatic benefits that might be expected over the short-term or >medium-term, and possibly focuses on the concerns of a particular domain >or a particular type of user.) BUt over the short term and forseeable medium term, there is no clear advantage. The advantage, if there is one, will only come when a large enough number of people use DAML to mark up their websites. I don't see this as likely to happen in the immediate future. > Several of the "briefings" are almost >useful here, but most are either too technical or make too many >assumptions about what the audience knows, and of course slides are not >generally made to stand alone. > >------------- > >QUESTION: Can anyone suggest existing material that might need my >current need? To restate, my current need is to provide materials, to a >group of biology researchers, explaining why DAML makes a good >foundation for their efforts to express and share data. > >------------- > >SUGGESTION: Maybe there should be a new contest (sort of like HotDAML) >to produce this sort of material. > >What I'm suggesting is a contest that aims to produce a collection of >materials that aims to win "mindshare" and usage in various potential >user communities. You mean, propaganda or advertisements, right? Maybe we should hire an advertising agency. > I imagine a collection of white papers, each targeted >towards a different type of use or community of users. For instance, I >could imagine writing a white paper explaining how DAML+OIL usage >potentially benefits scientific collaboration efforts (such as the >BioSPICE community mentioned above). Another one could focus on the >potential benefits for e-commerce, yet another could focus more >specifically on Web services, and yet another on benefits for the >military community. Perhaps there could be white papers about more >specific domains, such as, say, financial information or real estate or >satellite imaging resources. And so forth. These would be partly >technical, but again, their primary purpose would be as "marketing >documents"; that is, they would state the attractive features and >potential advantages of DAML+OIL use by the targeted community and/or >task. Would they also explain the potential disadvantages? Or would that be too, you know, *academic* ? Pat Hayes -- --------------------------------------------------------------------- IHMC (850)434 8903 home 40 South Alcaniz St. (850)202 4416 office Pensacola, FL 32501 (850)202 4440 fax phayes@ai.uwf.edu http://www.coginst.uwf.edu/~phayes
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