E-Commerce Search (starting point Forrester Research modified by McGuinness)
- Ask Queries
- multiple search interfaces (surgical shoppers, advice seekers, window shoppers)
- set user expectations (interactive query refinement)
- anticipate anomalies
- Get Answers
- basic information (multiple sorts, filtering, structuring)
- modify results (user defined parameters for refining, user profile info, narrow query, broaden query, disambiguate query)
- suggest alternatives (suggest other comparable products even from competitor’s sites)
- Make Decisions
- manipulate results (enable side by side comparison)
- dive deeper (provide additional info, multimedia, other views)
- take action (buy)